Sony Corporation (ADR) (NYSE:SNE) try to capture more and more share in India as it has high aims for that market. Whereas Samsung and iPhone in the premium segment currently dominate the market, the local phone-makers have dragged the blanket from beneath the international brands at what time it approaches to the budget segment. It is a hard battle for Sony that released that it plans to be the third biggest smartphone brands in India by the end of current year.
Though, Sony has as well modified its marketing plan and target areas to meet their high objective. Andhra Pradesh, which has up to now a strong market for Sony is anticipated to contribute a great deal to the sales of Xperia range of phones, particularly the newly released Xperia Z.
Sony India Mobile Division Head, Sachin Thapar stated that they are very serious regarding Xperia. Their goal is to be one of the top 3 smartphone firm.
Coming to the stock performance in last Session; Sony Corporation (ADR) (NYSE:SNE) in last trading session end up at $17.64 by rising up 0.86% with traded volume of 2.40 million which is down the average volume of 3.69 million.
The stock price saw week’s volatility of 2.00% and month’s volatility is 2.08%, while the stock price of the company is moving up from its 20 days moving average with 8.66% and isolated positively from 50 days moving average with 17.98%.
Looking at Analytic Ratios; the price to sales ratio of SNE in past twelve months was calculated as 0.25 and price to cash ratio as 1.32. Company return on equity ratio is recorded as -14.44% and its return on assets is -1.87%.
SNE belongs to Consumer Goods sector. Yesterday Dow Jones U.S. consumer Goods Index (SNC) was at 422.96 with -0.17% change.