Apple in its heated court battle against Samsung Electronics may want to deny access to the new crop of smart phones. But as one expert witness from Apple noted, consumers would be willing to pay just $100 for three soon to be launched Samsung smart phones rather than an Apple product.
A MIT professor, John Hauser said that in his survey of consumers all over the world, he found that many would be willing to pay for a Samsung product if it offered scrolling and multi touch at a lower cost than Apple. These are exactly the same features that Apple suggests, Samsung copied from them. However, Samsung retaliated saying that this study does not actually take into account the real world decisions made by the consumers.
Another rebuff given by Apple’s portfolio director, Boris Teksler, shows how in the past many companies have borrowed design patents from the company to use it for their own benefits, in the event messing up Apple’s proprietary products. It seems that the two giants will be deep in dispute over the next few months on the supremacy in the smart phone segment, and now with the new generation of tablets from Samsung, it may just be too much for Apple to handle.
With its new generation of tablets, Samsung has already received complaints from Apple who say that it copied features from iPad, and iPhone thus getting requests from Apple via court order to stop its sales or for a monetary settlement.
The Korean giant may have just ended its second week of court battle with Apple, but in the end it seems that consumers will still pay just $90 or more for a Samsung smart phone rather than an iPhone meaning that if it loses the court battle, settlements for Apple could be huge.