In France Google Inc. (NASDAQ:GOOG)’s ads were blocked by internet providers, French government ordered to stop blocking the search giant’s ads. French government said that they support free and open Internet, and they are against this kind of blocking.
French government said this kind of step by internet providers is inconsistent with the guidelines of a free and open Internet.
France has not as much strict rules on the activities of Internet service providers until today like U.S, but now government rules out that the country’s biggest Web providers should halt all the online ad blocking in order to provide open internet, according to the New York Times.
The French minister for the digital economy Fleur Pellerin said during a news conference, according to the Times, that an Internet service provider is not allowed to unilaterally implement such blocking, because this is not aligned to a free and open Internet to which he is also attached.
The Google Inc. (NASDAQ:GOOG)’s ad blocking started last week, when Free updated its Internet access software, which in turn blocked the Google ads, according to the New York Times. Presently, the company has made no secret of its displeasure from all the loss it faced that it doesn’t get any compensation from carrying large amounts of ad-heavy traffic from Google-owned sites.
Fleur Pellerin has now convinced to restore the full access to Google ads and all content on the Web.
The U.S. Federal Communications Commission has rules that say Internet service providers must not block online content since it can hinder net neutrality. Europe’s guidelines are far more lax. However, the French government’s decision today may be a sign that those loose guidelines could soon become a thing of the past.