EMarketer Says Facebook Inc (NASDAQ:FB) US mobile ad Revenue Surges

facebookA research company declared that it anticipates Facebook Inc (NASDAQ:FB) ‘s mobile ad revenue to surged current year, more than around $1B a year following the firm ongoing to splice ads into its users’ mobile phones as well as tablet computers.

The estimates come a day before Facebook grasps an event to releases a new Android product. Rumors has centered on a mobile phone, built by HTC Corp. that intensely incorporates Facebook into the Android operating system. The shift comes as Facebook efforts to develop from its Web-based roots to a mobile-first firm, as its mantra goes.

EMarketer declared that it anticipates Facebook (FB) to harvest $965M in U.S. mobile ad revenue in 2013. That’s around 2.5 times the $391M in 2012, the first year that Facebook began showing mobile ads.

The vice president at eMarketer, Clark Fredricksen stated that there are several clear motives, why a deeper integration with mobile operating systems and handsets makes sense for Facebook.

At the end of the day, the additional intensely Facebook can slot in consumers, no matter what device or operating system or handset, the improved.

Coming to the stock performance in last Session; Facebook Inc (NASDAQ:FB) in last trading session end up at $26.25 by rising up 3.27% with traded volume of 48.19 million shares which is up the average volume of 38.52 million shares.

The stock price saw week’s volatility of 3.44% and month’s volatility is 2.92%, while the stock price of the company is moving down from its 20 days moving average with -1.24% and isolated negatively¬† from 50 days moving average with -6.25%.

Looking at Analytic Ratios; the price to sales ratio of FB in past twelve months was calculated as 12.29 and price to cash ratio as 6.50. Company return on equity ratio is recorded as 0.40% and its return on assets is 0.49%.

FB belongs to Technology sector. Yesterday Dow Jones U.S. Technology Index (STC) was at 741.58 with -0.83% change.

Leave a Reply