According to the global analytics firm, ComScore Inc, that BrightRoll Inc, that facilitates marketers place video ads on websites, has beaten Google when ranked by number of online video ads in two of the last three months.
It is reported that Mountain View, California based company Google Inc (NASDAQ:GOOG) earns revenue by selling slots for commercials that starts before users view clips on YouTube (a video-sharing website), which it owns and operates. Online video advertising services provider BrightRoll matches marketers to contending websites, and takes a cut.
A senior officer at ComScore said that both companies Google and BrightRoll are neck-and-neck, but BrightRoll has been doing really an extraordinary work in lifting their business.
Online video advertising services company BrightRoll Inc, workings as an agent between marketers and content providers. This video ads company search and find out different websites and companies seeking to run video advertisements, get them together, and then take a cut when they make a deal, while world’s biggest seller of Web-search advertising, Google concentrates mainly on selling ads on the biggest Web-video site, YouTube, and competes with BrightRoll.
San Francisco, based BrightRoll also provides services by offering advertisers a network of more than 6000 mobile apps and websites to approach a larger number of audience, and also offers tools to help them measure the effectiveness of their operations.
CEO of BrightRoll, Tod Sacerdoti said that nearly 5% of large television advertisers’ media budgets are moving towards Web videos. An independent market research company, EMarketer Inc also reported that in the United States video will account for 14.5% digital-ad revenue in next three years, up from 7.9% last year.
BrightRoll Inc has also partnered with Veenome Inc, which helps advertisers to find content and track campaigns. BrightRoll CEO, Sacerdoti said that its company has 220 employees and they raised $46 million in venture funding to date.
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