Baidu.com, Inc. (ADR) (NASDAQ:BIDU) Silently Testing Facial Recognition Engine

BaiduThrough this new service, users are able to paste or upload an image and after this run a search for a face within the frame on shitu.baidu.com.

This new element is of meticulous interest given Google Inc (NASDAQ:GOOG)’s verdict to stay away from implementing facial recognition technology into its own search engine. In previous year, Chairman Eric Schmidt declared that he is worried about possible abuses of the technology and expected that some firm would cross the line.

As the Google did exit on to apply, its own technology “Find My Face” into its Google+ social network, except it take cautious steps to ensure privacy, like making it an opt-in feature and setting up an authorization system.

For its part, Baidu thinks it know how to use facial recognition features for good purpose. It activates a customized version of its search engine, featured by technology from the Chinese Academy of Sciences’ Institute of Computing Technology, with the plan of finding missing people in China.

While the Chinese government is also working that it asserts will defend the privacy of its Internet users, as well it has permitted new regulations that will create it more difficult for natives to be unidentified online by needing real name registration for online services and Internet service providers.

In the Chinese search market, Baidu has a leading position, however it is in the center of facing off a new contender in the form of Qihoo 360 Technology Co Ltd (NYSE:QIHU). The firm currently released a Siri-like voice assistant for Android. It generated about $1 billion in revenue previous quarter, with over $500M in profit.

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