With reference to the latest report carried out by Ponemon Institute’s yearly ‘trustworthy companies in private content safeguard’, there has been a tracking down in consumer ranking companies/institutes that are involved in collecting and managing personal/private data.
Report has clearly depicts American users to lack their trust in data collecting companies. Due to this widening cynicism, the mobile users are more often starting to mistrust the companies they once relied upon.
According to the study analysis carried out, Apple Inc. (NASDAQ:AAPL), that had been once a high ranking company in the global market, has now seen declining its ranking from top 20 to 21. According to Ponemon Institute’s listing in 2009, Apple was on the 8th position in ranking which is seen to decline to 12th position in the year 2010 and 14th in 2011.
AppleInsider.com’s Kevin Bostic is of the opinion that Apple was once among those companies which were solid resolute in user’s frame of mind whenever it came on trust building; with a matter of fact that no doubt company had been stretching far to protect its consumers’ privacy. Unfortunately last year the privacy violation case against the company where it was accessing users’ address books without authority, made it lose its image in the eyes of its beholders.
However, according to American Express, further more companies are reported to raise high in place of Apple and Google Inc (NASDAQ:GOOG) in terms of privacy protection.
The other companies i.e. Microsoft Corporation (NASDAQ:MSFT), United HealthCare and Mozilla are reported to attain 17th, 18th and 20th positions respectively.
GOOG shares moved up 0.50% to $757.62 in current session, AAPL shares traded up 0.66% to $461.28 in current session.